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BBARO ( Bachelor of Business Administration in Retail Operations)

India's retail sector is valued at US$ 300 billion with a consumer base of 1.2 billion people. Major global retailers are also looking at setting up operations in India to capitalize on this large consumer base.
Retail as a sector for employment has gained attention not only from the Government but also from the general public. According to a survey conducted by India Retailing Forum, the retail industry will require a total 900,000 people, skilled and unskilled. With this demand, the retail industry, today, is facing a huge shortage of employable skills.
It is therefor imperative to provide learning opportunities to develop knowledge and skills which will immediately help in bridging the skill gap and also cater to the growing demand from this industry.
SMU offers Bachelor's program in Retail Operations which encompasses an appropriate mix of academic and professional skills development, required by the retail industry.

Objectives:

To develop the essential management skills required to meet and participate in an increasingly competitive business environment and with special focus on the Retail sector.

To provide theoretical and practical knowledge of Retail operations.

To provide an integrated perspective of management functioning along with a fair amount of exposure to real life cases/technical know how in the Retail sector.

To hone the student's analytical abilities.

To communicate effectively through writing and in interpersonal communication.

To use information and communication technology effectively.

To make informed decisions in selection, utilization and evaluation of opportunities/choices available.

To give the students a starting edge in the Retail Industry.

Eligibility:10+2 or equivalent / 3 year Diploma from a State Board of Technical Education.
Course Fee: Rs. 10,950/- per semester inclusive of exam fees or as revised from time to time.
Min. duration: 3 years (6 semesters).
Max. duration: 6 years.

Program Structure

First Semester
Sub Code.	Title	Credit
CA0001	Marketing	4
CA0002	Organization behavior	2
CA0003	Supply Chain Management	2
CA0004	Merchandising-I	2
CA0005	Store Operations	2
CA0006	Retail Cashiering	2
CA0007	Retail Job Knowledge	2
Total Credits		16

Second Semester
Sub Code.	Title	Credit
CA0008	Management Information Systems	2
CA0009	Human Resource Management	2
CA0010	Quantitative Techniques in Business	4
CA0011	Warehouse Management	4
CA0012	Project	4
Total Credits		32

Third Semester
Sub Code.	Title	Credit
CA0013	Retail Management	2
CA0014	Communication Skills in English	2
CA0015	Financial Accounting	4
CA0016	Quality Management	2
CA0017	Small Business Management	2
CA0018	Logistics Management	4
Total Credits		48

Fourth Semester
Sub Code.	Title	Credit
CA0019	Business Strategy	4
CA0020	Advertising & Sales Management	4
CA0021	Buying	4
CA0022	Merchandising-II	4
Total Credits		64

Fifth Semester
Sub Code.	Title	Credit
CA0023	Research Methodology	2
CA0024	Management Accounting	4
CA0025	Introduction to International Marketing	4
CA0026	e-Commerce	2
CA0027	Introduction to technology management	2
CA0028	Case studies in Retail	2
Total Credits		80

Sixth Semester
Sub Code.	Title	Credit
CA0029	Legal Regulatory Framework	2
CA0030	Retail Project/Property Management	4
CA0031	Modern Retail Management Processes	4
CA0032	Retail Service Management	4
CA0033	Management Development	2
Total Credits		96

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